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Marc and Colleen Wheeler, proprietors of The Wedding Festivals, a Bridal trade show company for the Upstate since 1990, noticed a need for the Upstate wedding industry to have an association in which local wedding businesses can work together for a common goal; an Association to keep Upstate Wedding businesses on the forefront of the industry, to market themselves to brides as a group, to offer networking possibilities and to create a standard in the industry that raises the level of ethics and responsibility of the wedding market to it's customers.
After several years of research into association structures in other markets across the country, The Wheelers, along with Bill Flanagan of Weddings with Style Magazine, modeled the association after a North Carolina Association called The Triad Bridal Association that was five years old at the time.
With the help of Don Freedman with The Triad Bridal Association assisting in the organization of the Association, the group was formed in November 2003 with 50 Charter Members. UBA members are businesses that have a good reputation in the Upstate. They have been around for awhile and they are not just learning the trade. They truly care about the bride and their service to the bride. The members meet quarterly and discuss ways to better themselves and their business and even how to work together more effectively at the weddings.
When hiring a UBA member, you are gaining assurance that your wedding will be the best it can possibly be.